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When your body fat decreases, your circumference measurements will usually also decrease, but “fat” loss and “inch” loss are not one in the same. If you don’t know how to tell the difference, you could be falling for one of the oldest, most notorious fitness and weight loss scams in the book. You need lose fat workouts and a diet of health fat burning foods and the right exercise program for real building muscle weight loss.

The truth is, body wraps and waist belts do not shrink fat cells or burn body fat - no matter what type of wrap is used: bandages, plastic, foil, vinyl, or rubber and regardless of what you are wrapped in: herbs, minerals, enzymes, seaweed, clay, or mud - it doesn't matter. Fat can only be lost with a caloric deficit from a reduction in food intake, an increase in activity or ideally, a combination of both.

Whenever you see fat loss claims for wraps or any other product which doesn't involve a caloric deficit created though nutrition or exercise, the “scam alarm” should go off in your head, and you should always stay away, no matter how compelling the sales pitch. Do you need to lose body fat? Use low carbs to lose weight, like Tom Venuto says.

Furthermore, the companies making fat loss claims would be in hot water with the Federal Trade Commission (FTC) if they were investigated and caught because claims for body fat reduction from wraps cannot be supported with scientific evidence.

The FTC as well as numerous state attorney general's offices have already taken action against body wrap companies in the past for false advertising and unsupported claims. Some companies simply had to stop making false claims, others had to pay stiff fines as well. The problem, from a legal and ethical standpoint, is the claim being made. Remember, "inches" and "fat" are not the same thing.

Some types of wraps can definitely take off inches (for example, they might reduce the circumference measurement of your waist, hips, arms and legs), but it's not fat, its water weight and fluid, and the results are temporary.